Hiking in the mountains of Madeira ⛰

Hello! I’m Samantha. I’m a content strategist, SEO specialist, and founder of Content Foundations.

My introduction to B2B SaaS content marketing began in 2016 when I signed on as the first content manager for GoCardless, a promising London fintech startup.

Tasked with building the GoCardless content marketing program from scratch, I handled overall strategy development while also creating engaging stories and articles tailored to all stages of the buyer’s journey.

This early, hands-on experience at a tech unicorn cemented my passion for creating strategic B2B content that genuinely connects with audiences and drives measurable business results.

After leaving GoCardless in late 2017 amidst their Series C funding round, I continued offering freelance B2B SaaS content services for global clients like Brandwatch, Salsify, and DefinedCrowd.

My specialty as a trained journalist has always been bringing compelling storytelling and well-researched insights to typically dry tech subject matter.

Even as I stepped away to pursue a PhD, I further sharpened this balance of science and narrative through several years spent extracting insights from data.

Most recently, I launched and scaled a niche site to over six figures in organic revenue, adding critical search marketing competencies like technical SEO and conversion rate optimization to my toolkit.

I created Content Foundations to help ambitious B2B SaaS companies finally crack the code on content that converts visitors into qualified leads and loyal customers.

the process

My Approach to Content Strategy

I focus on revenue-driving content first, building strong foundations for your business, then augmenting that with higher volume, informational and thought leadership pieces.

Revenue over traffic

Bottom of the funnel first

Deep customer and product research

In Numbers:

10 Years

Of Experience In Journalism, Content Marketing & SEO


Generated From Content


Pieces of Content Created


Keywords Ranked On Page 1

Previously Worked With…

Ready to start building powerful Content Foundations for your B2B SaaS business?

Let’s talk!